Starting a Business vs Building Assets

My end goal is starting my own successful company.

The thing is, it really overwhelms me to think about. I instantly get imposter syndrome, even though I've done it before and it turned out okay.

So it got me thinking... right now with the recession I've been focusing a lot on investing and saving. Those are both ways of building assets.

Isn't a business just another form of building assets? Asset building is 100% doable. I am good at that. It feels like play to me. And it's easy to have a learner's mindset and just have fun with it.

It also feels less 'all or nothing'. I can try different things on my journey to build up my assets. It can be small things, and they don't have to work. I can treat them all as experiments.