Give me new, but different

In the car today, trying to find a radio station, I flipped to a channel and heard,

Now here's what you need to know about Jesus.

Man, I thought, how can there be anything new for us to know about Jesus? The story has been around for two thousand years!

But that's just it! The same exact story has been around for millenia and yet people are still talking about it every single day.

"Give me something new, but different." This is great advice for creating pitches or products. The Bible is a perfect example of this. We can take the same thing and give it a new spin and it never gets old.

This is kind of comforting. When you're thinking of marketing something, or starting a new business, you don't have to totally reinvent the wheel. In fact, people might not even want you to.