none of it matters

Did you know that the Hilton family invented the American brownie?

It was the first coast-to-coast hotel chain. First hotel to install TVs in their guest rooms. First hotel to be listed on the NYSE. First to create a reservation system for multiple locations. The piña colada was first created at a Hilton. A property of theirs in Istanbul even has its own zip code and stamp.

You get the picture.

I didn't know any of this. Heck, I didn't know the founder's name was Conrad, even though they literally have a hotel chain in their brand called Conrad by Hilton.

They've pioneered SO much and no one knows or cares.

I've been thinking about purpose a lot this month, and wondering if I want to try to build something that other people will care about and remember, or if I want to create from my heart and just say 'fuck it'- just aim to make myself happy first and foremost.

And stories like Hilton's, big, awesome innovations that in the end will be forgotten like sand in a tide... they make me wanna go down the 'fuck it' route.